The IheartPeriod Retail Reparations Policy

Our Permanent Policy:

If a customer identifies as African American or a Native American and chooses to use the code "fair" at the checkout, they will forever receive a 17% discount from any purchase made with us. 

It is our small preemptive contribution to the reparation of our brothers and sisters of all skin tones but also of our national soul.  We will not be whole until you feel completed and we are comfortable together. 

We will never pass this cost on to our customers.  It matters.  Every time we order materials, lease space, hire someone, we have 17% less to work with.   Every time owners take profit, it's 17% less.